Low Cost Make-Up: KIKO Cosmetics
Kiko is an italian cosmetics industries’ chain. In KIKO’s shops you can find products at a very low price.
“Kiko cosmetics” was founded in Bergamo (IT) and only recently it has been developing all over Italy from lombardy. It even opened some selling points in Spain and in Colombia as well. You’ll never see any kind of TV advertising about this particular brand (like it can just happen with L’Oreàl, for example). Lack of particular advertising is one of the reasons which permit KIKO to be competitive on prices, avoiding to get them higher. Customers are ensured just by passing the word. You are usually told about KIKO cosmetics by someone who usued and liked it (often a friend) and then you are motivated to come in and buy, when you see a KIKO shop around Europe. Or you can just find your nearer shop on KIKO web-site: http://www.kikocosmetics.com/
KIKO distribution system is not very homogeneus through Italy. In many cities you still don’t have a KIKO shop unfortunately, even if recently KIKO began opening new selling points. The last one is in Milan, corso Buenos Aires, besides that one located in Milan, via Dante.
All the products are “made in Germany”. And all the prices are in the “low-medium” belt. Every month KIKO discounts one specific category of products, like the nail polish, eyeshadows, mascaras and so on. In a KIKO shop you can find a deep range of products and every kinds of cosmetics tools.
I am personally fond of KIKO 105 variants of nail polishes and strong coloured eyeshadows as well. I’d suggest you to try them really soon!